Build your store profile
Your store profile teaches Reach your brand and catalog so posts reference the right products and sound like you.
Reach builds a store profile from your catalog so every post is grounded in what you actually sell. It reads your products and pulls out your brand name, your product types, and the categories you cover, then writes a short brand summary you can review and refine.
The profile is what keeps posts honest. Reach writes about your real products and categories rather than generic filler, which is what makes the content useful to shoppers and to the AI agents that read your store.
Keep it current
- Refresh the profile after a big catalog change so new product types are reflected.
- Edit the brand summary if you want a different tone or emphasis.
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