Find keywords, including page-2 opportunities
Reach surfaces keywords from your catalog and, crucially, the searches you already rank for on page two and could push onto page one.
Reach gathers keyword ideas from a few places: your catalog (your product types and categories), your own Search Console data, and keywords you add by hand. You choose which ones to turn into posts.
Page-2 striking distance
The most valuable opportunities are searches you already rank for on page two of Google, in positions 11 to 20. You're close, and a focused post can be what moves a query onto page one.
Reach pulls these straight from your Search Console data, labels them as already on page two, and scores them by how much room there is to grow (a mix of how many impressions the search gets and how close to page one you already are). One click targets the searches you've nearly earned.
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