Read the proof: exposure and per-post lift

Reach measures what your content actually does using your real Google Search Console data. It does not promise rankings or traffic. It shows you the numbers and lets them speak.

The exposure curve

The exposure curve is your whole content portfolio over time: total impressions and clicks across every Reach post, with the average position and click-through rate for the period. It's the at-a-glance view of whether your published content is being seen more as it matures.

Per-post lift

Each post shows its own impressions, clicks, click-through rate, and position, plus a small trend line. The lift figure compares the post's position when it first appeared in Search Console to its latest reading, so you can see movement since publishing.

A freshly published post shows as measuring until Search Console has data for it. That's normal: it takes time for a new post to start appearing in search.

Real data versus projections

Anything drawn from Search Console is shown plainly as your real numbers. Where Reach shows a projection, it's clearly labeled as a projection. There are no guarantees about rankings or traffic anywhere in Reach.